Credibility and Legitimacy
- Contact information on all pages of site.
- Provides many ways for customers to contact them far beyond a simple contact page.
- Clearly provides the address of location(s) and directions.
- Displays a minimum standard of portfolio and/or testimonials.
- Provides user friendly interface and navigation.
- Clean modern web Interface.
- Has minimum number of online client value added interactive services and conveniences (examples could include online gift cards, pay invoice online, custom quoting tools, build my pool designer, configure my spa, hot tub cover designer etc).
- Offers Social media sharing.
- Displays a smartphone mobile friendly version.
- Offers the ability to join mailing list.
- Includes a website sitemap.
- Ability to book Pool or Hot Tub service online.
- Ability to share pages/products with friends.
Product Catalog & Promotions
- Displays the minimum acceptable product catalog offer.
- Clearly states product brands that are carried.
- provides multiple options to browse products.
- Provides customer incentive programs .
(ie: coupons, events, ongoing promotions, rebates etc).
- Information transmission protected by valid SSL where required.
- Site is behind a proper UTM firewall.
- Enhanced application security programming review.
- Scanned by security company to ensure PCI security standards are met.
- Includes customer concern forms.
- Customer can submit service reviews and feedback forms.
- Includes a return policy on site.